Samuel Judah

Programme Director Magma AutoLabs


Samuel Judah leads the delivery of innovative solutions, enabling clients to gain or retain competitive advantage.  He has a track record of delivering industry first’s in numerous sectors from Automotive (Vehicle, Feature and Retail), Health and Fitness, Technical Services, Online Retail and the Social Housing Sector.

His breadth of experience combined with his natural inquisitiveness means he often has a refreshingly unconventional approach to business challenges. Originally from Manufacturing and Engineering in the Automotive Industry Samuel branched out into Business Strategy and Innovation where he delivered unique vehicle portfolios and pioneered the consumer insight led innovation process.  He delivered numerous vehicle projects and cross-industry masterclasses on the subject.  He has also developed and launched an innovative Health and Fitness product including setting up and running a global online retail business.  His breadth of experience covers strategic and competitive assessment, consumer insight and analysis, idea creation through to manufacturing, launch, digital marketing, online retail and operational management.

Samuel has recently been appointed as a School Governor and in his spare time enjoys the new challenge of understanding the education sector and improving further an ‘excellent’ rated primary school.