Joe Rider

Director Magma Ignite


Joe Rider has been at the forefront of the digital agency community since he co-established one of London’s first digital shops, Zone UK In 1992.

He went on to create ground-breaking work in the video game industry with his company Intrepid CE which was subsequently acquired by Microsoft.

Joe has been fanatical about car design and all things automotive since his student days, when as a design graduate he won a national automotive design competition.

A co-founder and CCO of the award-winning digital agency, Duke & Earl, Joe has created a number of highly original and very successful campaigns for companies including Ford, Microsoft and Intel.