As you would expect from Magma, Ignite embodies the principles of automotive specialist knowledge, leading edge technology, operational excellence and lean practices, making it an agency for the 21st century.
At present the automotive industry is undergoing a period of dramatic and unprecedented change. Challenges from new technologies, environmental pressures, emerging markets and the digital revolution mean that automotive marketing budgets must be used with greater imagination, an awareness of changing customer attitudes and behaviour, and a rigorous insistence on returns.
Magma Ignite delivers digitally enabled leading edge marketing communications. Developed to respond to industry frustration with bloated agency structures, inexperienced and churning personnel, Ignite leverages state of the art thinking and technical concepts derived from the gaming industry blended with traditional communications planning and excellence.