Automotive retail is now about capturing new audiences in new mindsets within new environments. We see that retail stores are transitioning from purely a sales floor or showroom to a space where the brand lives and delivers its promise. The expectations of customers for physical retail spaces has moved on too – consumers can buy virtually anything online and expect stores to deliver something fresh and exciting. Retailers are responding by creating dramatic theatre to create unforgettable experiences to connect emotionally with consumers.
Shopping is now ‘real time’, always connected and instantly informed. Shopping journeys are no longer linear but are anytime, anywhere and anyhow. With increasing use of multiple powerful devices, every touchpoint has the potential to become an opportunity to buy. The growth of mobile specifically has given retailers the opportunity to have a continuous relationship with consumers before, during and after they visit the store.
Innovative retailing solutions is as much about brand and product education as it is about sales. The combination of mobile, digital and physical touchpoints means that Automotive brands can deliver truly integrated experiences that leverage the advantages of each particular channel. These channels need to work effectively regardless of whether the initial interaction was on mobile, online or in a physical store. Magma understands the retail space intimately and has developed a unique approach to suit client’s own specific business needs. Magma’s solutions range from digital-based online-only applications up to flagship store, and everything in between. Magma’s solutions can be either standalone or integrated within the retailer network depending upon the business requirements.