Automotive data and feedback solutions

The customer journey in a 21st century connected world has changed dramatically with increasing channels and sources of information meaning there has been shift in customer and automotive brand information.  Magma has comprehensively mapped how customers approach purchase decisions, the technology they use, the people they rely upon for advice, funding decision processes, the way they may want to experience the products. All of this data is modelled to give automotive brands insight into how they can adopt different techniques and tools to maximise ROI.
Magma has also developed a number of tracking tools for customer satisfaction and feedback situations that can be implemented across a variety of channels giving brands realtime, relevant information to be able to rapidly see weak points in their value chain and enable solutions to be applied to close gaps.

Customer prospecting

Magma has developed a robust customer prospecting platform that enables automotive companies to search and engage with consumer or business decision makers within the UK market place. We combine the Magma data engine with our contact centre and direct marketing email engine to give brands all channels to communicate in the most effective manner. Through careful research Magma has compiled over 15,000 UK fleet and company car operators in the UK with profiled information.

Customer data management and CRM

Data and analysis is the lifeblood of understanding business critical decisions and to be allow creative and innovative solutions to business problems. Magma has a built a number of analytic tools to help businesses understand key relationships and direction between data. Our CRM solution has been designed to cope with the demanding needs of 21st century ‘always on’ connected customers who demand channel agnostic solutions from brands and relevant content.