Jun 2013


Magma People reveals results of European Executive Opinion Survey.

LONDON: JUNE 13th, 2013 – Today, Magma People publishes its 2013 European Automotive Executive Opinion Survey, the results of which were unveiled last night in Paris in conjunction with the Automotive News Europe Rising Stars Awards. The survey was conducted between May 15th and June 4th 2013 by polling 105 European automotive executives, representing 56 different companies, including vehicle manufacturers, Tier 1 supplier and automotive services companies, and the full spectrum of disciplines from design & product development, through purchasing, finance, HR & IT, to Sales, Marketing & Service.

Chris Donkin

A copy of the survey is available to download via headlineauto or from www.magmagroup.co

All those who took part in the survey are members of an elite club of future industry leaders, having been winners or finalists in the Automotive News Rising Stars Awards over the last three years. The Rising Stars is a unique programme designed to recognise the leaders of tomorrow – the people who will shape and drive the European automotive industry in the future – and the companies who are nurturing that talent.

The executives were invited to complete an anonymous on-line survey, conducted using Adobe FormCentral and, with questions ranging from “State of the Industry” to “Career Prospects” and “Leadership Development”, the opinions of this high-calibre, high-potential cross-section of the industry not only make interesting reading but also provide some timely perspectives on the future of the European industry and the increasing importance of clear, differentiated strategy, combined with strong, effective leadership.

Commenting on the results of the survey, Magma People Chief Executive Chris Donkin said, “Increasingly, tomorrow’s industry leaders are looking for broader learning and experience to equip them for the challenges of the future. This includes greater international exposure, cross-functional rotation within the business and, most highly rated of all, selective experience outside the automotive sector in order to give them exposure to new thinking and fresh insights from other industries.”

Speaking at the Automotive News Europe Congress in Paris, Ian Robertson, Member of the Board of Management, Sales and Marketing at BMW AG said “BMW firmly believes that future success relies on the attraction, development and retention of capable, creative and motivated employees across the world. Standing out from the competition is a clear advantage for success and I’m pleased to see the strong perception of BMW reflected by these opinion leaders.”

Luca de Meo, Member of the Board of Management for Sales at Audi AG added, “For me, it is very important to nurture the executives of tomorrow. Therefore this Magma People initiative for future industry leaders has my full support. Of course I am also very proud that Audi ranks so high in the opinion of these ‘Rising Stars’.”

Martin Leach, Chairman of Magma Group added, “The European Executive Leadership Survey clearly demonstrates Magma’s on-going strategy to support our clients with industry leading automotive solutions driven by our trademark Automotive Intelligence.”

Download a copy of the 2013 Magma People European Automotive Executive Opinion Survey from www.magmagroup.co.


Magma People is a unique provider of leadership talent to the global automotive industry, delivering executive search and selection, senior interim management and consulting resource, as well as leadership evaluation and development services.

Magma People exists to help progressive companies meet the challenges of rapid industry change by providing the ultimate competitive advantage – talented people and effective leadership.

Many of the industries pre-eminent players put their trust in Magma People to help them recruit, develop and retain leadership talent.