Redbite Solutions Ltd; track and trace technologies


RedBite Solutions is a Cambridge based high-tech business that provides inventory track and trace software products and solutions to both end-users and partners around the world. Magma Innovations was an early equity partner in the company and helped design and execute the business launch and growth plan.


Start-up and university spin-out technology companies face many challenges in launching and scaling up their businesses, especially where their product or service is particularly innovative. As seasoned entrepreneurs ourselves, the Magma Innovations team brings deep insight, skills and contacts to such situations. Working closely with the founders of Redbite, Magma Innovations provided strategic and commercial advice, together with hands-on market analysis and financial modelling support. In addition we seconded a senior executive to lead the company’s business development activities, ensuring early commercial traction, stability and growth.



Since 2005, RedBite has been granted and applied for a significant number of patents worldwide and has secured significant growth funding from a large corporate investor. The company has contributed to two European Union projects and continues to work with research organisations around the world, including the University of Cambridge. RedBite continues to grow internationally and has deployed solutions across the UK, Europe and Asia in small as well as large multi-national companies.